From Frenzy to Normal: What Today’s Housing Market Means for Sellers

If your selling strategy still assumes you’ll get multiple offers over asking, it’s time for a reset. The frenzied seller’s market is behind us, and the latest data confirms it.

What the Numbers Show

According to recent housing data, about 50% of homes on the market today are selling for less than their asking price.

But that doesn’t necessarily mean bad news, it means the market is finding balance again. Here’s a quick look at the shift:

• 2018–2019: Roughly 50–55% of homes sold under asking. That was the norm.
• 2021–2022: Only about 25% sold under asking, driven by record-low rates and intense demand.
• 2025: We’re back to nearly 50% selling under asking which is closer to what’s typical for a healthy housing market.

Why This Matters for Sellers

In today’s environment, your pricing strategy is more important than ever.

During the pandemic market, you could overprice your home and still attract multiple offers. Now, buyers are more selective, budgets are tighter, and competition is less frenzied. Your first two weeks on the market are critical, this is when the most serious buyers are watching. Miss your price in that window, and your listing could go stale.

The Winning Formula

Here’s how to set yourself up for success:

1. Prep your home: Small repairs, fresh paint, and touch-ups go a long way. Homes that show well are more likely to attract stronger offers.
2. Price strategically: Don’t rely on list prices in your neighborhood, look at what homes are actually selling for. Lean on your agent’s expertise to price it right the first time.
3. Stay flexible: Negotiation is part of today’s market. Sometimes it’s not about the price but about terms—like repairs, credits, or closing costs.

Remember: while 50% of homes are selling under asking, the other half are still selling at or above, as long as they’re priced and presented correctly from the start.

The days of automatic bidding wars may be over, but opportunities are still here for sellers who understand today’s market.

At Evergreen Home Loans™, not only are we local, but we partner with local real estate professionals to help homeowners position their properties for success also. If you’re thinking about selling, now is the time to plan with a strategy that works in this market, not the one from a few years ago.